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new innovation protection technology:
synchroshield

Synchroshield technology is the combination of Wetforce and Heatforce.

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wetforce

Your protection against UV rays is strengthened when skin comes into contact with water

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heatforce

Your protection against UV rays is strengthened when the skin gets hotter

a more powerful protection with
5 benefits

1

Invisible Texture

2

Innovative technology

3

skin-loving sunscreen

4

pleasant scent

5

easy to wash off

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protect your skin from uv and skin damages

New SHISEIDO Suncare helps fight against visible damage caused by UV rays (wrinkles, dark spots and dullness).

On top of its moisturizing effect, it now features NaureSurge Complex, which acts on oxidation.*

*In vitro, dust and soot

free to step into the
sunshine

99%*

Said the sunscreen has invisible finish on skin.

100%*

Said the sunscreen maintains their skin's moisture.

97%*

Said they like this protector more than any other protector they've ever used.

*Tested by 106 caucasian women, on the EXPERT SUN PROTECTION LOTION FACE & BODY SPF50+.

commited to the health and beauty of
oceans

GREEN CONSCIOUS

The Carton of SHISEIDO Suncare products is made with recycled paper.

BLUE CONSCIOUS

The color of SHISEIDO Suncare "Blue" represents the sea. This very water resistant veil contributes to less elution when you enter the sea.*
*Compared to our no water resistant formula

CLEAN CONSCIOUS

To cut down our waste, we have less paper information insert usually included with our Suncare.

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DID YOU KNOW ...

WHY DO YOU NEED SUNSCREEN?

1

It takes only 20 minutes* of sun exposure for unprotected skin to begin turning red.

2

More than 90%* of visible againg signs are caused by the ultraviolet (UV) radiation given off by the sun.

HOW TO APPLY SUNSCREEN?

1

When: 15 mins before sun exposure.

2

Quantity: One full ounce. (about one shot glass)

3

Frequency: Every 2 hours.*
*Skin Cancer Foundation

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THIS IS JAPANESE BEAUTY

Give your skin exactly what is needs, and only what it needs, with our Japanese Beauty routine.

Rooted in a tradition of deep respect for the skin, each essential step of your J-Beauty routine-Cleanse, soften, strengthen and moisturize-brings you into the peace of each moment while powerful science-backed formulas transform.

DISCOVER A SKINCARE ROUTINE

OF TIMELESS JAPANESE TRADITION

Powered By Cutting-edge Science

J-BEAUTY ROUTINE

Helps to boost skin's inner defenses and prevent damage. For smooth, radiant, and resilient skin.

STEP 1.CLEANSE

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STEP 2.SOFTEN

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STEP 3.STRENGTHEN

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STEP 2

SOFTEN

A key step in the Japanese beauty ritual. Balance and brighten your complexion with formulas that impart deep hydration and perfect nourishment to every skin type

STEP 3

STRENGTHEN

Discover Ultimune, our iconic serum that embodies Shiseido skincare. It strengthens the skin's natural power defense, enabling it to build its own beauty. It enhances the benefits of skin care routines that follow. Smooth, supple, and with less fine lines - skin radiates with a healthy look

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All things beautiful come from nature

PHILOSOPHY

In harmony with nature, Waso nurtures the skin's natural powers to bring out your most beautiful, authentic self.

No parabens. No mineral oil. No plastic micro-beads.

Because less isn't more.

It's everything.

A simple and minimalistic line-up of products that can be used alone or combined based on skin condition and preference.

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Carrot

Clear mega hydrating cream

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Carrot

Color smart day moisturizer SPF 30

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Loquat

Quick matte moisturizer oil-free

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Loquat

Color smart day moisturizer oil-free SPF 30

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Honey

Quick gentle cleanser

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White Jelly Mushroom

Fresh jelly lotion

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Tofu

Soft+cushy polisher